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It’s a new look for First Essex

During our time at First Essex, the team at Abyss Marketing were instrumental in creating a set of on bus materials that are now being rolled out across the fleet of buses in the area.

Paula Middleton, Account Director, comments; “First Essex buses were hosting a variety of different on bus coves, stickers and vinyls. It was clear that the buses all needed to be carrying the same set of standard messaging and we therefore looked to develop a range of generic on bus messages.”

The on bus coves are now in the process of being rolled out and fitted across all buses in the First Essex fleet so watch out for them!

On bus cove

On bus cove