At Abyss we’ve worked closely with clients over the years to develop seasonal style creative, whether it be to target a particular audience timeframe or for Spring, Summer, Autumn or Christmas – we really don’t mind!
In 2013 we were commissioned by First in Scotland to develop a festive creative for them to help promote bus services during what is traditionally a very busy period. Working with local teams we decided to use the infamous Busybodies as the basis of a fun packed Christmas campaign. 2014 saw us create a significant range of communications that focused on the summer of sport we all enjoyed, whether that be the World Cup, Wimbledon, the Commonwealth Games or indeed the Ryder Cup. Communications to market included leaflets that were mailed to hundreds of thousands of households, external bus adverts, web, digital and social media.