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‘The BUSybodies’ & ‘SimpliCITY’ Service

Introducing the benefits with the help of some friends

First Glasgow recently approached Abyss with a view to taking their BUSybody characters to a new level – moving and very nearly talking! Abyss developed a 30 second commercial that recently ran on TV in the Glasgow area. Created using the full range of busybody characters to promote the opening of First Glasgow’s new travel kiosk in Buchanan Galleries.  Sales at the kiosk spiked during the airing of the TV commercial.

We needed a TV commercial developed within 48 hours to air on the STV channel. The commercial was to promote the opening of our new city centre travel kiosk and drive customers to it for ticket sales and information. Abyss worked over a bank holiday weekend to ensure we had a commercial created and ready to air within it’s allocated timeslot. When it comes to delivering a project within a tight timescale and budget I know I can rely on Abyss.

Elaine Magee – First Glasgow, Marketing Manager