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The Doric Fleet

At Abyss we’re really excited about just finishing our first project in partnership with the public transport unit at Aberdeenshire Council.

Our remit was to create and design a new livery and support materials for their Central Buchan on demand responsive door to door bus service.

This service operates anywhere within a designated area and best of all it’s for everyone.

So, with some of our team having the ideal local knowledge we set to work about creating something unique. We wanted to capture the fertile farmlands of the north east of Scotland as well as their unique local dialect.  As part of the livery we were therefore proud to introduce the Doric Fleet – The Heid Bummer, The Nickum and The Auld Man – each and every one of them is an adventure!

Martin Hall, Principal Officer (Information and Infrastructure), Aberdeenshire Council comments; “At Aberdeenshire Council we engaged the services of Abyss Marketing to support us with the design of a new vehicle livery for our Dial a Bus service launching in Mintlaw and the surrounding area. With their local knowledge through Account Director Paula Middleton, Abyss struck upon an ideal design. The design captured the identity of Scotland whilst linking to the local Doric language which really gives it a great community feel.

Paula and the team at Abyss were an absolute pleasure to work with on this livery project with all communications being delivered on time and within budget. Their enthusiasm for the project was infectious and we would not hesitate to use Abyss Marketing again in the future.”

A member of the Doric Fleet

A member of the Doric Fleet